A Man, A Plan, A Brand

Well, here’s how you can tell if an essay is interesting: you’ve put in a fourteen hour day, it’s 11pm, you’re still waiting for files to render, and when you run across this piece about brand allegiance, read the whole thing, and are interested by and comprehend all of it, that right there is a good essay. And if this sad story about a certain writer didn’t didn’t convince you, how’s about the fact that the essay was written about an assignment given by Milton Glaser? Or that it’s clean and concise and has interesting things to say about familiar brands? Not yet? Well, then here’s the last shot: the intro: