In a post to Facebook’s site governance section, the company’s privacy team offered a look at its “first attempt” to re-organize, rewrite, and add interactivity to the current policy, now your standard combination of legalese and “fine print.”
In terms of making the policy readable for the everyday user, consider the so-called ‘Facebook facelift’ a success. Compared to the previous 5,900-word privacy statement, the proposed new policy is easy to access and easier to read.
A navigable menu breaks the information into six parts, complete with graphics that illustrate how Facebook works.
One interactive tool, for instance, demonstrates how Facebook members’ profile data is used with advertisements (click “Personalized ads” and scroll down to “Try this tool”) by putting them in the shoes of someone creating and targeting an ad.
The company also created a visual that compares the visuals of the new and old formats.
As laid out on the site, “The new policy provides an even more in-depth and consolidated explanation of:”
- Information Received. We provide much more detail as to the categories of information received and how it is used and what Everyone data means.
- Information Used. We describe how we may use your information to do things like improve your Facebook experience over time. This includes using your information to target ads to you and to make different kinds of suggestions to you and your friends.
- Advertising. In general we provide a lot more detail about how advertisers can target ads to you and provide interactive examples of advertising targeting.
- Tagging. We explain tagging and how you may remove tags, including tags that post stories to your profile.
- Username / User ID. We explain what the username and User ID are and what they mean for you.
- Graph API. We explain what information about you is accessible via our APIs, including the graph API.
- Instant Personalization. We provide even more detail about how instant personalization works and make it very clear how to control your experience.
- Social Plugins. We explain social plugins in detail, including information we may receive about you from with social plugins.
- Pages. We explain Pages, including that the information you post to Pages is Everyone information and that the Page owner may post iFrames on their Page.
- Access Requests. We remind people that they may access their own data through self-service tools and also inform them of Access Requests.
That outreach effort itself, making a commitment to users and seeking comment before making a privacy-related change, could be the real innovation for Facebook, and for users.