A Little More Than Half of Consumers Are Buying From Social Ads. Here's How to Make the Most of It.

Marketers should prioritize creative elements and automate everything

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The accelerated digitization of the retail industry in 2020 has created a clear opportunity for brands. Optimize your marketing mix and reach consumers where they are right now: social media.

In the last 30 days, 51% of global consumers made a purchase stemming from an ad they saw on social, according to new data from Smartly.io. Retailers that previously relied on brick-and-mortar sales are now forced into today’s omnichannel reality.

Global retailers have been embracing the opportunity that exists online and ramping up their advertising

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