A Cry for Yelp from Google?
Google is in talks to acquire review site Yelp, as originally reported by TechCrunch and later confirmed by The New York Times.
TechCrunch pegged the deal cost as at least $500 million, with the Times saying that figure was too low.
Yelp was founded in 2004 by PayPal veterans Jeremy Stoppelman and Russel Simmons, the Times reported, and TechCrunch added that the company’s 2009 revenues will total some $30 million, and Yelp expects that to increase to about $50 million in 2010.
Greenlight head of search-engine optimization Adam Bunn offered his take on the potential acquisition:
Yelp contains hundreds of thousands of reviews on local businesses and services, covering hundreds of towns and cities and pretty much every vertical you can imagine, and boasts over a quarter of a million users across the United Kingdom, United States and Canada.
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