9 Reasons the NewFronts Didn't Get TV Dollars Last Year

And 9 reasons why they will this year

Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the Digital Content NewFronts.

But while the NewFronts put a new stake in the ground and were lauded for surfacing digital video productions, the week got mixed reviews in terms of getting advertisers excited about the medium’s possibilities. Indeed, the NewFronts didn’t suddenly cause every brand to dump all their spending into online video, according to numerous buyers, sellers and programmers contacted by Adweek, which is the official media partner of DCNF in partnership with the IAB.

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