9 Digital Marketing Stats From the Past Week That You Need to See

Pumpkin spice and podvertising to Snapchat's impact

It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. 

The following nine stats in particular caught our eye:

1. The pumpkin spice cometh
Starbucks' pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the mobile app, per Spredfast, there have been more than 731,000 posts tagged with #pumpkin—already, two weeks before the autumnal equinox—related to the drink and another 468,000 are labeled with #PSL.

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