89% of People Who Bought Groupon Movie Deal Would Not Have Seen The Movie Otherwise
The studio joined up with the social discount site Groupon to sell the discount tickets to The Lincoln Lawyer. The special deal scored 190,000 ticked sales with 40,000 of those who, in reality, showed up to cash in the tickets. Of those show saw The Lincoln Lawyer at a discount rate, 89% of them said they wouldn't have seen the movie if not for Groupon.
Hollywood Studios continue to find ways in which they can harness the worldwide web while bringing it to a local level for all moviegoers. Lionsgate did just that when they teamed up with Groupon to sell $6.00 tickets to their latest release The Lincoln Lawyer, starring Matthew McConaughey.
The studio joined up with the social discount site Groupon to sell the discount tickets to The Lincoln Lawyer. The special deal scored 190,000 ticked sales with 40,000 of those who, in reality, showed up to cash in the tickets.
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