80% Of Viewers Mobile Multitask While Watching TV

How long can you go without checking your mobile phone? According to a new study from Razorfish and Yahoo, not many of us can go for very long. In fact, a whopping 80 percent of those surveyed said that they are mobile multitasking while watching TV.

How long can you go without checking your mobile phone?  According to a new study from Razorfish and Yahoo, not many of us can go for very long.  In fact, a whopping 80 percent of those surveyed said that they are mobile multitasking while watching TV.  These viewers are texting, talking, emailing, social networking and IMing, all while watching their favorite shows.  Do you mobile multitask while watching TV?

According to the study, certain categories of television shows lend themselves more to multitasking than others.  Reality shows clocked in at the most attractive for multitaskers, followed by the news, comedy shows, sports and shows about food.  Razorfish adds that, “While the top results may not seem surprising, what struck us about the results further down the list were that drama edged out genres like talk shows, music videos, how-to and others.  We thought drama and action/adventure shows would be less likely to see multitasking behavior.  Perhaps these intense programs stoke multitasking as viewers get hooked and see ways to further immerse themselves in the show’s world.”

The idea that viewers of intense programs are turning to mobile as a way to immerse themselves further in the show’s world makes sense.  Social TV is on the rise, with more and more popular shows and networks actually encouraging viewers to multitask, providing second screen experiences.

What’s interesting, though, is that although 80% of us are mobile multitasking, just as many people as think that multitasking is an enhancement think that it’s a distraction.  According to the study, an equal percentage (38 percent) of those surveyed agreed with each of the following statements:

  • “Using the Internet on my mobile or tablet device while watching TV enhances my viewing experience.”
  • “I find using mobile devices while watching TV to be distracting.”

What do you think?  Do you find using mobile devices while watching TV to be distracting, or does it enhance your viewing experience?  We’d love to hear your thoughts on mobile multitasking in the comments below.

Image via pangolinsms.com

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.