8 Intriguing Stats About the Current State of Digital Video

Nearly one-quarter of consumers now watch original digital programming

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video.

"The scope is unprecedented," proclaimed Kurt Abramson, CEO of ShareThis.

Let's break out why Abramson is so enthusiastic with the following eight data points from the show:

1. The IAB recently worked with researcher GfK to survey 1,900 consumers and found that digital video consumption is up 13 percent since last year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in