The last several days were full of highlights from the realm of online marketing data. Here are eight stats that really stood out:
1. One year from now, digital will officially be king
Total digital ad spending will surpass TV for the first time in 2017, according to eMarketer's quarterly forecast. Next year, the New York researcher said, spending on television spots will total a little more than $72 billion, or roughly 36 percent of total media budgets in the U.S.
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