During last Thursday’s Packers-Seahawks matchup, smartphones were used in 74 percent of Google searches about the game, per the Mountain View, Calif.-based digital giant. And 33 percent of football-related searches recently have come via mobile devices, too.
Those are two of the many stats that Google Inc. revealed today that may help advertisers score bigger gains among the football-loving demographic, which includes a growing number of women and Hispanics.
Women seem to be increasingly interested in the game, considering searches for National Football League women's apparel grew 20 percent since last year, according to Google’s report.
The report also included a survey-based analysis that found nearly 50 percent of Hispanics said they were "interested" or "very interested" in the NFL.
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