7 Tips for Developing Trustworthy Content (Infographic)
Online readers don't care about your sales pitch; they want to learn about your product and share high quality information.
Content marketing is a key part of any wider marketing strategy that attempts to connect with consumers. Building customer relationships and loyalty, and boosting engagement are top content marketing goals, among marketers. An infographic from Insights In Marketing examines the importance of consumer trust in content marketing.
There are seven ways to improve consumer trust:
- Reflect your brand: 92 percent of consumers want to do business with companies with similar values as them, so if your company has strong values, let it shine through.
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