7 Summer TV Shows Using Social Media

Now that the summer is almost as competitive as the regular TV season, shows have had to step up their game to deal with the age of the low attention span. How do they embrace it? Through social media, of course. Here are some of the ways 7 summer TV shows are using social media for that extra-promotional zing.

Remember when summer TV was filled with nothing but reruns? You counted down the days until your television favorites returned in the fall and consoled yourself by watching DVDs and movies.

Now you don’t even have to go to cable or satellite to watch first-run episodes. There are plenty of scripted and reality TV shows to go around on network, basic, and premium stations. Even Netflix has gotten into the game with original programming. Now that the summer is almost as competitive as the regular TV season, shows have had to step up their game to deal with the age of the low attention span.

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