7 reasons why pages should stop complaining about Facebook reach

“Facebook is screwing my business!”

That’s the big rant these days. Not a single day passes without another poorly documented blog post rearing its disgruntled head to proclaim Facebook reach is declining into the abyss. Each one vomiting dozens of comments from disgruntled business owners blaming Facebook for their livelihood’s demise.

I live in France. My country is well known as the home of the most active whiners and complainers of all time. It seems to me that everyone has some French DNA when it comes to complaining about Facebook these days!

Let’s take a minute, and a step back to look at the reality of the situation — with facts.

#1 — Facebook reach is not down for everyone

I wrote about this in December and what I discovered then is still true today.

This is the evolution of Facebook pages monthly reach for the last 6 months, based on a sample of 7,000 pages of...

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