There were a lot of big numbers thrown around last week in the land of online branding. Here are seven data points that grabbed our attention.
1. The duopoly abides
Google and Facebook will account for 63 percent of all digital ad sales this year, according to eMarketer’s latest projections. In terms of raw numbers, that means $35 billion for Google and roughly $17.4 billion for Facebook.
2. Yelp is beating Snapchat—say what?
Also in eMarketer’s report: Yelp will make $720 million this year in digital ad sales in the United States, while Snapchat will bring in $640 million in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in