7 Intriguing Digital Marketing Stats From the Past Week

The rebooted Playboy shines while Vine withers

Headshot of Christopher Heine

The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds.

Below are seven stats that caught our eye:

1. Iconic nudie mag cleans up

Playboy, known for its centerfolds for decades, rebooted as a non-nude publication at the beginning of the year, and the new direction has paid dividends. At its Digital Content NewFronts presentation last week, the 62-year-old brand said first-quarter online/print ad revenue was up 75 percent from a year earlier. Playboy's been growing its digital audience dramatically since 2014, and it now, per CNBC, has 28 million followers across Facebook, Twitter, Instagram, Tumblr and YouTube.

2. Death to Vine?

Influencer marketing player Markerly studied 9,725 Vine users with more than 15,000 followers and found that 52 percent had exited the video platform for greener pastures like YouTube and Snapchat this year, Digiday noted.

3. Online retail jumps double digits

While economists worry about the global economy, online retailers rake in the big bucks. The U.S. Department of Commerce reported that ecommerce continues to grow, as web-based sales hit $86 billion during the first quarter, a 15 percent lift compared to $75 billion during the same period 2015.

4. Image targeting 

Google's announcement on Tuesday turned out to be well-timed with the Department of Commerce study. The digital giant introduced its first ads for Google Images with a focus on retail, while stating that mobile shopping searches have gone up 30 percent in the past year. 

5. Daily Mail bets big on video

The U.K.-based publisher is now posting 650 videos per day, which has resulted in a 516 percent jump in views in the past year. It's getting 383 million monthly video views, 12 million video views per day, and claims an 80 percent completion and viewability rate.

6. Golden social

Facebook is key to how the Golden State Warriors sell out games night after night. The team's average YouTube video will get around 10,000 views, but native Facebook videos can get 50 times as many eyeballs.

7. Selfie cash, anyone?

Pay Your Selfie, a mobile app that pays people up to $1 a selfie, was launched in September, and it has since collected more 500,000 photos. Brands use the photos for marketing creative, while collecting data from what they learn from the pics. Check out our full story on this interesting startup. 

Bonus stat: The mobile hungry

When it comes to U.S. folks aged 25-34, 60 percent research new restaurants on their smartphone, according to RetailMeNot, which surveyed 1,000 consumers for its latest study.

@Chris_Heine Christopher Heine is a New York-based editor and writer.