7-Eleven launched a Facebook Messenger bot that allows consumers, in part, to learn about current promotions and find nearby 7-Eleven locations.
Driven by Conversable, an enterprise conversational intelligence platform, the chat bot also allows users to sign up for the company’s 7Rewards customer loyalty program and receive digital membership cards that they can scan in stores to earn points.
In a press release, Gurmeet Singh, 7-Eleven’s chief digital officer, said, “Today’s digital-savvy consumers expect brands to be present when and where they choose, in an effortless manner, and 7-Eleven Bot on Messenger allows that to happen. We
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