7-Eleven Launches Facebook Messenger Chatbot

The bot can be used to sign up for 7-Eleven's customer loyalty program, and more

The convenience store giant now has its own Facebook Messenger bot RiverNorthPhotography/iStock

7-Eleven launched a Facebook Messenger bot that allows consumers, in part, to learn about current promotions and find nearby 7-Eleven locations.

Driven by Conversable, an enterprise conversational intelligence platform, the chat bot also allows users to sign up for the company’s 7Rewards customer loyalty program and receive digital membership cards that they can scan in stores to earn points.

In a press release, Gurmeet Singh, 7-Eleven’s chief digital officer, said, “Today’s digital-savvy consumers expect brands to be present when and where they choose, in an effortless manner, and 7-Eleven Bot on Messenger allows that to happen. We are launching a unique loyalty experience for our consumers through an intelligent bot.”

He continued, “Using groundbreaking technology, customers immediately receive a digital card in messenger and can scan to start earning points, check status as well as collect coupons when they choose. Bye-bye, physical loyalty cards: This new form of customer experience proves that 7-Eleven is redefining convenience through digital, as well as pioneering a new era of loyalty programs. Our digital team constantly looks for new and innovate ways to surprise and delight our customers.”

In the release, 7-Eleven said its Messenger bot will “improve and advance” over time.