7 Cool Tools for Social Media Pros from Blog World Expo Los Angeles

I found 7 new social media tools at Blog World Expo LA that every blogger and web marketer should know.


Make online videos easily – for real this time

WeVideo is a cloud based video editing service that helps bloggers create web video content.  The service makes it simple to produce original web videos and lets you quickly make blog content out of interviews, videos shot at conferences, etc.  It might “sound easy” to get edited video from a camera to YouTube, but its not. You have to have video editing software, you have to know about file formats, and worst, you have to be able to shrink the video file to a size that YouTube will accept. Its a pain!

WeVideo lets you 1) Edit the video down to the clip you want, 2) Add some titles/ effects and 3) Upload the finished video to social media platforms. WeVideo does more of course, but those 3 features alone are blogger godsends!  The service is free, and the pro versions are inexpensive.


Spread your tweets automatically

Buffer lets you schedule (“buffer”) tweets and posts across all your Twitter and Facebook accounts.  We all have friends that spam our Twitter stream with links about what they are reading – tweeting 25 times Sunday morning or worse – posting to Facebook 13 times at 12:37 AM. Buffer will be like magic for these people – spreading their shares across normal business hours.

Buffer is really simple. You surf the web, and when you find something interesting you just click the buffer icon in your browser. Buffer launches slick tools for sharing the page across mutliple Facebook and Twitter accounts – automatically scheduling the tweets and posts according to rules you set up. And these are dynamic rules, you are not typing “3:47 PM Tuesday” … Buffer’s algorytm spreads them out across the time periods you target.

Buffer also tracks engagement, provides analytics, and has other great features for social media professionals.

New Media Rights

Get free legal advice! Need we say more?

New Media Rights is a non-profit group that provides free legal help to individuals, non-profits, and small businesses.

Bloggers can get free one-on-one counseling and legal templates from lawyers who specialize in social media issues. Also, their site is a super cool “web citizen’s guide to the law”. You’ll find legal how to guides like an open source licensing guide, how to defend yourself in a Bit Torrent lawsuit and where to find free content (images, video and music) to use in your blog.


Find outbound links for blog posts

Zemanta is a wordpress plugin that recommends outbound links to images, articles and videos for you to use in your posts.

For all the non-bloggers: We bloggers spend tons of time looking for articles and other content to include in our posts that will enrich your reading experience. The easier it is to find cool stuff to link to, the quicker we get our jobs done.

Zemanta automatically scans the content of the post you are writing, and then auto suggests images, articles and videos within an intuitive, graphically rich interface. Zemanta makes creating links a one step process, kind of like bit.ly does.

This tool is free to bloggers. Zemanta makes its money from publishers like CNN.com, who pays for placement in the list of suggestions. Also, you can specify what RSS feeds that you want to come up in your suggested links. AllFacebook.com came up automatically.

Check this one out just to see the business model – Zemanta felt like the future of blogging during the demo.


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