7 Condé Brands Set Traffic Records in December

A nice way to close the year.

Condé Nast closed 2015 strong, with seven of its brands setting traffic records in December. The company reported that Allure, Architectural Digest, Bon Appétit, Brides, GQ, Condé Nast Traveler and W all exceeded their previous highs.

Leading the pack was W, with a 197 percent increase compared to December 2014. Following behind W was Brides (76 percent increase); Bon Appétit (54 percent); GQ (53 percent); Allure and AD (40 percent each) and Traveler (21 percent).

December was also a good month for the company overall. Using comScore stats, Condé’s collective digital presence reached 112 million consumers, good enough to place it #15 among comScore’s top 100 brands.