66 Percent Of Facebook Traffic Is To Games

At the Inside Social Apps conference today in San Francisco, a number of leading social game executives participated in a discussion about the “Future of Facebook as a social gaming platform”. While there were a number of takeaways, the most significant statistic that many attendees found to be interesting was that two-thirds of Facebook’s page views are within games. This was an approximate estimate put forth by one of the panelists, to which Peter Relan, the CEO of Crowstar jokingly responded that those page views are evenly split between Zynga’s FarmVille and Cafe World.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in