60 million monthly users engage with apps on Facebook mobile platform; average 5 times per month
Facebook Director of Product Management Carl Sjogreen revealed that more than 60 million monthly users engage with mobile applications via Facebook, 320 million times per month since the mobile platform launched in October 2011. Sjogreen shared this statistic during a fireside chat with Founder of Inside Network Justin Smith at the Inside Social Apps conference in San Francisco.
[Update 2/9/12 12:47 p.m. – An earlier draft of this story was unclear that the 60 million users who engage with apps on Facebook’s mobile application are monthly active users.]
This means that 60 million users navigate to either mobile web or native applications that integrated with Facebook each month, and these users engage with apps roughly five times per month.
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