6 Ways Brands Can Rock Pinterest

Pinterest was one of the most heavily trafficked social media networks of 2011, which was surprising to many because its rise to success was a quiet one. Pinterest is a form of social bookmarking where users pin different images and YouTube videos from across the web to boards they’ve created based on a subject area of their liking. For instance, you can create a board entitled Best Places on Earth and then pin images of island getaways, beautiful landscapes or whatever images you think fit this board best. Your boards are displayed on your profile for your network to see, like or repin to their own boards if they so choose. You’re able to follow other users and/or their individual boards of content they’ve assembled. Pinterest allows users to sign up through their Twitter or Facebook, which makes it easy to connect with your friends already on the network.

This platform presents an opportunity for brands to market themselves in a new arena and truly succeed during the network’s humble beginnings. Here are 5 ways brands can rule at fostering their Pinterest community:

1. Create Custom Images Catered for Sharing

Pinterest is all about discovering images that you wish to share with others in a visually pleasing format. With this in mind, brands should look to create image assets for Pinterest that provide insightful, original or branded imagery and information. After you develop these images, share them on your website and on other social networks to encourage their sharing on Pinterest. The best part of this process is that these images can be pulled from other advertising or used for your other promotional efforts.

For example, Cargo created this image of their EyeLighter product that give users quick and easy tips on how to make their eyes pop. This is exactly the kind of image assets users love to share on Pinterest because it’s visually appealing and gives insightful information at a glance. Brands should take note and continue to create content of this nature in the future.

2. Create a Profile for your Brand
At this point in the game, users can join Pinterest by invite-only. Once added to the network, you can create your account by syncing with your Twitter or Facebook. The same goes for when you’re inviting users to Pinterest, except you can invite them initially via email. Since there aren’t yet brand specific profiles, you’ll have to invite your brand to the network via email. The Facebook integration at this time is only for personal profiles, not pages. Therefore, choose the email associated with your brand’s Twitter account to set up your profile.

Once you’re on Pinterest, it’s time to either keep the profile photo that’s been pulled from your Twitter account or upload a new one. I recommend uploading a new profile photo because this is a different social network with its own unique purposes. To do so, hover over your account name at the top right hand corner and click on settings from the drop down menu. From here you can also alter the name and email associated with account, add a location and website and then add a brief description of your brand. Here you can also choose to link your Twitter to your account publicly.

For example, Whole Foods has set up an account and have been actively engaging their community with visually appealing content. This is good example of how you can brand your profile appropriately to appeal to your audience.

3. Add Pinterest Social Plugins to Your Website
There are a few goodies that Pinterest offers brands to add to their websites as a means of connecting their web visitors to their audience on the network.