6 Valentine's Day Marketing Tips (Infographic)

According to an infographic from The Shelf, Valentine’s Day spending is up $1.6 billion compared to last year, with men buying twice as much as women.

Love or hate Valentine’s Day, the holiday can be a boon for marketers. While most still see it as a day for romance, perceptions are shifting and consumers are starting to look at Valentine’s Day as a symbolic day of love for friends and family of both the human and furry variety.

According to an infographic from The Shelf, Valentine’s Day spending is up $1.6 billion compared to last year, with men buying twice as much as women.

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