6 Tips to Make the Most of Instagram's IGTV

Advice for creating great video content

Earlier this year, Instagram launched IGTV, a new section in the Instagram mobile application (as well as a stand-alone app), which allows users to upload and watch videos that are up to one hour long.

Instagram shared six tips that will help you create and share great video content on this new platform.

  1. Embrace vertical video: IGTV is built for vertical video, so either set up your shots with this vertical format in mind, or use some clever editing to make a horizontal video look great when viewed in the vertical format.
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