The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist four years ago. And millennials, the most frequent users of such apps, are a demographic that can't be ignored. According to a recent survey by Adecco Staffing, 71 percent of Gen Y and Gen Z students plan to vote in the upcoming presidential election.
"Millennials are the mobile-first generation, getting news from mobile apps and expressing themselves with emojis and GIFs," said Scott Nelson, head of Viber North America.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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