55DSL Challenges You to Remix Its Logo

Although it has a certain whiff of bantam hockey, this is in fact the logo of 55DSL, the cheeky streetwear brand that was spun off from Diesel in 1994 with the motto “live at least 55 seconds per day.” We’re still trying to figure out what that means, but we wanted to pass on news that 55DSL has teamed up with Cut&Paste on a logo remix challenge. Your mission, should you choose to accept it: redesign the company’s “iconic angel/shield emblem” into a logo that “reflects 55DSL’s culture and spirit, its origins, and its future.”