With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

CSO Imran Khan takes on Dmexco

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company’s chief strategy officer, today gave European marketers a crash course in its ad formats including short video ads, lenses and geofilters.

During a keynote presentation at Dmexco, Khan pointed to the following fact in his appeal: Roughly one-third—or 50 million—of the company’s 150 million daily active users hail from Europe. Khan explained his company’s 10-second ads that fit between photos and videos before delving into Snapchat’s more recent Snap Ads products that let marketers link 10-second ads to long-form video, websites and app installs.

“When

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