5 Things PR Pros Can Learn from Frozen 2

ICYMI: Yesterday we all learned that it's not yet time to "Let It Go." While we all take time to pray that Idina Menzel, Adele Dazeem, Snow Queen Elsa, or whatever she's called, does not come out with another earworm that plagues humanity as we know it, the threat is eminent: Frozen 2 is coming. Just ask Kristen Bell: Dreams really do come 2!!! #FROZEN2 #itsofficial pic.twitter.com/qF6qTQlnqi — Kristen Bell (@IMKristenBell) March 12, 2015 Now, we don't want to make a snowman with that ice, but we can learn a few things from it. Here is this week's #5Things: the 5 things PR pros can or should learn from Frozen 2. 1. Too much of a good thing becomes bad. How many times have you gone back to a trusty tactic that you knew would work only to have it fall flat? Disney is guilty of that too -- see Lady & the Tramp 2, Fox & the Hound 2, Aladdin 2, and even that awful Beauty & the Beast Christmas spectacular. There are so many more, but you get the idea: sometimes, that amazing stunt is a one-off thing. Enjoy it and don't try to recreate the magic, because it obliterates any positive mojo you may have had and replaces it with weeping and the gnashing of teeth. 2. Managing expectations is more important than you think. No two words pose a greater threat to a healthy client relationship than managing expectations. When you "have to do this," many times it is already too late. You have allowed the client to believe the hyperbole version of what is really possible...and then, you have to fix it. This movie made more than $1 billion! What could possibly go wrong? I guess we will soon find out, because no one from Disney is planning to manage our expectations. 3. Just because the pros do it doesn't mean it will work. John Lasseter is considered to be an animation genius but even he can miss one every once in a while. Anyone see Planes? The sequel was better than the original and that should tell you something. At times, PR leaders keep going to the same people for the same results. That's really not fair to anyone: the clients, the agency, the team, and specifically, the young folks. Sometimes, it can be a good thing to steer away from the usual and aim for the unexpected. 4. It's okay to say no. Sure, the money is tempting. The fame is alluring. The pressure is overwhelming. And the boss is yelling. However, your responsibility is to do what's best. Your idea worked last year, but things have changed. Think carefully: will that formula prove to be the winning elixir this time around? Possibly, but is it worth the gamble? If betting is not your thing, maybe say "no" and go back to the drawing board. You're still getting paid, after all. 5. You're already stressed enough. Who needs the worry? It's bad enough that you have to deal with billing, that random team member who would rather brown nose than pitch gold, and the sundry Saturday afternoon phone call with a client. Now you have to deal with making the already proven and successful campaign suffer because this year it's going to be "so much better." Sometimes, a change of scenery can be a good thing. Isn't that right, cold people of Arendale?

Social Pro Daily

5 Things PR Pros Can Learn from Frozen 2

Learn...then let it go. Please?

Shawn Paul Wood

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Shawn Paul Wood