If you really want to get closer to your customers, you need to rethink nearly everything you’re doing. Here’s how to start.
Lose the org chart
Transforming your organization to be more agile and responsive to customer needs means rethinking how you organize internal teams and deploy talent.
The first step is to decouple projects from organizational units and build ad hoc teams to tackle specific challenges, says Christopher Ross, research director at Gartner’s digital marketing group.
Companies need to revisit the basic premises of their organizational
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