5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs

From rethinking team organization to finding inspiration outside the industry

If you really want to get closer to your customers, you need to rethink nearly everything you’re doing. Here’s how to start.

Lose the org chart

Transforming your organization to be more agile and responsive to customer needs means rethinking how you organize internal teams and deploy talent.

The first step is to decouple projects from organizational units and build ad hoc teams to tackle specific challenges, says Christopher Ross, research director at Gartner’s digital marketing group.

Companies need to revisit the basic premises of their organizational

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.