5 Huge Shifts for Content Marketing on the Horizon

"Move over marketers — brand journalists are taking the reins."

content

Hana Abaza, director of marketing at Uberflip, recently wrote an insightful blog post about what’s in store for content marketing this year, highlighting five big shifts. Here are the first three:

  1. Marketing team makeup
  2. If you don’t clearly define organizational roles within the context of a well-thought-out online content marketing strategy, it’s going to cost you. Start with your marketing team and then expand to include your sales team. Define team members’ relationship to the content you’re putting out and what their role will be in creating, distributing, and following up on the results.

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