5 Reasons Why Your CEO Should be Tweeting

Does your business tweet? Great! But what about your business leaders?

If you’ve ever spoken to your leadership about using Twitter – or if you are that leadership – you’ve probably encountered any number of protestations and roadblocks. Twitter is a time-sink. It’s frivolous. There are too many complaining customers and not enough advocates. It can’t be measured, so it doesn’t matter to the bottom line.

But the benefits of CEOs and other executives using Twitter can far outweigh the downsides, if done properly.

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