5 Reasons Why Tumblr Is Better Than Twitter…For Fashion Week

In the fashion world, there are up-and-coming designers, models, and styles. In the social media world, there are up-and-coming web sites, services, and blog platforms. Luckily for fashion fans, the talent on display for New York’s fabulous Fashion Week is colliding with the rapidly expanding Tumblr platform to provide great coverage of the event. Sure, Twitter has lots of sources providing quick updates on the action, but here are five reasons why Tumblr is better at the Fashion Week game.

1. Better Layout

Tumblr is built on the idea that multimedia is interesting, encouraging users to include pictures, quotes, audio clips, and video clips along with their text. Sure, Twitter has just overhauled its site to embed multimedia, but Tumblr was specifically created with that idea in mind — its graphics and emphasis on themes are just better suited for the visually stunning event that is Fashion Week. Check out Sara Zucker’s fashion blog for proof of how Tumblr allows you to integrate gorgeous runway photos in a streamlined, aesthetically pleasing way.

2. You Get the Whole Picture

The multimedia angle of Tumblr is not only easy on the eyes, but makes intellectual sense, too. Fashion week is about fashion, but also fashion analysis. And Tumblr helps you get there, by letting bloggers showcase their views in a way that best fits the spirit of Fashion Week. For example, the DesignerSocial Tumblr includes slideshows on its blog, so that when you read “There was nary a white piece in their entire collection….on the contrary, it was all major texture and very heavy earth tones” you can see what the writer means by viewing the clothes above without a single click of your mouse.

3. The Great Creative Aura

Fashion week is all about creativity and inspiration — it’s an art form. So are the blogs that people create on Tumblr. Again, the emphasis on Tumblr themes, which are templates to make your blog beautiful, helps in this arena. And so the people who are attracted to Tumblr are likely more creative types in the first place, who are then by default better suited to blog about Fashion Week.

Tumblr itself is also committed to supporting the creative arts, which it makes clear with the topics in its directory (incidentally, another useful thing about Tunblr). The platform’s directory has a whole page dedicated to Fashion that highlights blogs on the topic. Some of the other directory categories, like Photographers, Creative Writing, and Filmmakers are also telling of Tumblr’s support for artistically driven people.

4. Instant Judgment

We’ve all played this game on Twitter: You click on someone’s account because you think you might be interested in what they have to say, but then you see that they have 6 followers and 10 tweets so far and you instantly discredit them as a flaky, unworthy source. What if that person is new on the scene, has some great insight to offer about New York’s glittering runways, and had only just started? It’s easy to judge a Twitter account by it’s cover and pass over it, but that’s hard to do on Tumblr.

Tumblr blogs either grab you or they don’t, but it won’t be because of a prominent statistic about too few followers or a completely bare bones layout (you know, when a Twitter user just has the bird icon as his or her picture?).

5. That Independent Vibe…

Twitter is everywhere. Every corporate page and blog and e-mail signature, every smartphone, every bookmark list features this microblogging site. And sure, it’s great for following many things from celebrity gossip to sports events. But if you’re a true fashionista, New York Fashion Week is about scouting out new collections, using your well-trained eye to discern what is beautiful, what is functional, and what is fun on the runway. Sure it’s a huge event attended by huge crowds, but isn’t it all about your individual thoughts on the fashion in front of you?

After sitting and interacting with people at the shows all day, it suddenly becomes much more appealing to read about Fashion Week in the Tumblr world rather than the enormous monster world of Twitter. It never hurts to check in and see what people are tweeting (“Model trips on runway and flashes audience!”), but a chance to step out of a 20,000 person conversation and into an intimate, carefully tailored blog is like a breath of fresh air.