5 predictions for Facebook advertising in 2014

Facebook advertising took several important and exciting steps forward in 2013. From introducing cost-per-action (CPA) ad buys to offline ad-performance tracking, it matured in a way that made many marketers swoon. After so many years of feeling ignored over the level of requested sophistication and analytics available from Facebook ads, advertisers now have at their disposal a remarkable breadth of organic and paid media opportunities on the social network.

Since 2013 was such a big year for Facebook advertising, it’s worth asking: What’s in store for 2014? Here’s a look at five key Facebook advertising predictions that marketers should watch for in the New Year:

  1. Graph Search on mobile will change the Facebook advertising game.
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