5 Million Small Business Owners Are Now Using the WhatsApp Business App

The Facebook-owned messaging app shared some of their success stories

The WhatsApp Business app debuted for Android devices in January 2018 WhatsApp
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WhatsApp said 5 million small business owners are now using its WhatsApp Business application, and it shared success stories from some of those businesses.

The WhatsApp Business app debuted for Android devices in January 2018, and an iOS version was rolled out this past April.

WhatsApp global head Will Cathcart said at an event in New Delhi, “All over the world, people stay close to each other through WhatsApp. There are so many stories of how WhatsApp has made a difference. Today, WhatsApp helps more than one-and-a-half billion families, friends and businesses stay in touch around the world. I am proud to see WhatsApp is not only a part of people’s daily lives, but also provides opportunities for economic growth.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.