5 Marketing Trends to Keep Your Eye On From SXSW
Generation Z has failed to embrace public-facing social media channels like Facebook and Instagram, instead opting to live out their social lives where only an immediate, private and ephemeral message is generated.
From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for a full-scale adoption of more intimate (and private) messaging apps like Snapchat and Kik.
It’s a paradigm shift that requires mobile marketers to re-evaluate how they successfully reach an audience that’s essentially moved from sharing its life socially on a broadcasting model to that of a narrowcast one.
There
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