5 Different Ways to Approach Social Media Branding

Columbia University’s chief digital officer Sree Sreenivasan advocates the “ABC approach”: “Always be collecting”. He didn’t mean artwork or other nicknacks–he was referring to a collection of digital tools and content. Here’s an example: Speaking at the Brite ‘13 conference hosted by Columbia Business School’s Center for Global Brand Leadership in New York on Monday, he recalled that at last year’s event he highlighted Tout, a video tool that streams fifteen second videos. The recent buzz is about Vine, which streams six second videos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in