5 Brands Testing Foursquare's New Ads

Promoted updates from Whole Foods, JCPenney, Hertz, Old Navy and Crunch Fitness

Time to look in on how Foursquare’s numerous brand partners are testing "promoted updates,” the geo-social platform’s first-ever advertising product that was launched last week. We’ve got examples from Whole Foods, JCPenney, Hertz, Old Navy and Crunch Fitness.

First, a quick tutorial on how the GPS-enabled promoted updates work. If downtown New Yorkers open the Explore tab on the Foursquare app while near an Old Navy, for example, they could receive a promoted $15 off special from the retailer that can be redeemed if they check in at a store in the vicinity.

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