4INFO Adds Ad Serving

Ad-funded SMS alert service 4INFO has come out with a new ad-serving service that gives operators and mobile content publishers more ways to make money through placing ads in their text messages.

According to MediaPost, gaining access to 4INFO’s AdHaven ad server means companies can now take advantage of such services as ad serving, campaign management, ad sales and billing. New SMS ad capabilities available through the service include click-to-call, click-to-video and click-to-Web.

Publishers choosing to use the new ad-serving service can choose to sell their own ads or use 4INFO’s ad network.