4chan-Backed Slogan Finds Its Way Into Diapers Sold at Target

The campaign started in October 2017 to bait the media

Target is investigating how laminated cards advocating for white supremacist groups ended up in boxes of diapers it sold.

In a blog post, the Anti-Defamation League said it has received at least two complaints, including a Target customer in Washington, D.C., who found a card reading, “It’s Okay to be White.”

Update: In an April 10 email, Target said it identified the person responsible as an employee and that it had fired that person “given this is a violation of our policies and our commitment to inclusivity.”

“We sincerely apologize and share our guest’s concerns about the inappropriate message they found in their Target purchase,” a Target rep wrote in an email to Adweek.

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