48 HR Magazine Gets A New Name
It appears that the magazine formerly known as 48 HR has selected a new title that satisfies even the most litigious of television networks. (You’ll recall that CBS took issue with the magazine’s name, claiming it was too similar to that of their “48 Hours” series.) So say hello to Longshot, from Longshot Media, LLC.
The name was mulled over for a while, with 47 HR being another name jokingly tossed in the mix, according to magazine contributor Alexis Madrigal.
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