This $473 Billion Retailer Wants to Be the Next Ad-Tech Star

@WalmartLabs pioneers digital innovation trend

If you're like most Americans, you probably don't think of Walmart as a major digital company. But within the digital marketing industry, the retailer is on everyone’s lips as a buzzy brand—thanks in large part to being one of the first marketers to set up an innovation lab.

Walmart opened @WalmartLabs—its massive tech innovation center headquartered in San Bruno, Calif.—in 2011 after acquiring the shopping search engine Kosmix and being in Silicon Valley since 2000.

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