42% Of The World’s Internet Users Don’t Live Where You Think They Do

You may think you've seen everything the Web has to offer, but you haven't seen anywhere close to half of it.

When I give my Social Media Is Bullshit presentations, I always start out with a few facts:

1. 8 out of 10 Facebook users are not based here in America.

2. Over 262 million Americans don’t use Twitter. (See: Twitter’s recent S-1 Filing)

3. 70% of YouTube views come from outside of the United States. (That last one comes right from Youtube’s official press page.)

Today, courtesy of the Oxford Internet Institute, I have a few more numbers to throw your way. Chief among them being that 42% of the world’s Internet users live in Asia. That really shouldn’t be a surprise, given that our population is dwarfed immensely by India and China’s alone, but it’s not something you often heard said out loud, or in this case, put on a map for everyone to see.

This is something to think about the next time you get excited about the number of shares, likes, views, and tweets your content gets. Sure, Google’s algorithm may like what it sees (especially if you’re getting a lot of +1’s), but if your product is only relevant only to Americans, your audience is much smaller than you think.


(Photo Courtesy: Bruce Irving on Flickr.)