4 Things to Know About Marketing Cannabis Brands

Ditching Facebook ads for data, in-store experiences and more

As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience.

But as innovation in marijuana—from new products to distribution and growing practices—proliferates in states like Colorado, California and Washington where the drug is legal, that doesn’t mean tech and advertising platforms are open for business. During a panel at South by Southwest about technology in the cannabis industry, it became clear that there are significant hurdles in marketing marijuana.

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