4 Things that Facebook's Open Graph Can Tell You About Your Audience
At the AllFacebook Marketing conference in New York City, a panel of experts weighed in on the impact of Facebook’s Open Graph on marketers.
At the AllFacebook Marketing conference in New York City, a panel of experts weighed in on the impact of Facebook’s Open Graph on marketers.
“Your friend audience tends to be bigger than your brand audience,” said Extol co-founder Andrew Beranbom. Facebook chose to leverage its Open Graph — or map of relationships among its users — to give marketers a more organic means of reaching out to potential customers.
Jesse Pujji, CEO and co-founder of Ampush, shared four things that Facebook shows marketers about their audiences:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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