4 Things PR People Can Learn from Malcolm Tucker
This is a guest post by Ed Zitron, Twitter personality and EZ-PR founder. SPOILER: It contains some salty, NSFW language.
The movie In The Loop and the British comedy/fake reality show The Thick Of It feature the only realistic PR person in fiction: the beautifully Scottish Malcolm Tucker, played by Peter Capaldi (who is now Doctor Who).
Tucker, the Director of Communications of the United Kingdom, has a style that the word ‘acerbic’ doesn’t quite do justice.
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