4 strategies advertisers are using for Facebook's search ads
Facebook’s search-based ads, Sponsored Results, became available through the Ads API and Power Editor tool last week, allowing a range of advertisers to test the new offering. Here we’ll look at the four main strategies we’ve seen companies take:
- Steal traffic from competitors
- Show up when users search for related pages or apps
- Get impressions by bidding on the most popular apps and pages
- Protect brand position with defensive bids
For background, Sponsored Results allows businesses to buy ads in the social network’s typeahead search results.
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