4 strategies advertisers are using for Facebook's search ads

Facebook’s search-based ads, Sponsored Results, became available through the Ads API and Power Editor tool last week, allowing a range of advertisers to test the new offering. Here we’ll look at the four main strategies we’ve seen companies take:

  • Steal traffic from competitors
  • Show up when users search for related pages or apps
  • Get impressions by bidding on the most popular apps and pages
  • Protect brand position with defensive bids

For background, Sponsored Results allows businesses to buy ads in the social network’s typeahead search results.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in