4 Social Advertising Case Studies Presented This Morning
We’re here at the SWAT Summit in San Francisco, a conference on advertising and marketing inside social networks. This morning’s session is on Social Advertising Case Studies. Presenting are:
- Helen Har, VP of Advertising Sales, imeem
- Warren Ackerman, Principal and VP, Affinitive
- Mike La Rotonda, CEO & CPO, Votigo
- Will Price, CEO, Widgetbox
Each case study involves Facebook in different ways. Here are notes from their case study presentations:
Helen Har, VP of Advertising Sales, imeem
Intro
- We built a highly creative branded profile area for the Diet Coke Plus launch.
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