4 Mission-Critical Components to Executive Planning for Social Growth

As executives turn the page on another year at the helm of their respective brands, one major trend continues: incremental change is no longer delivering bottom-line growth, or at least the growth that makes stakeholders and investors happy. Social media strategy and governance often exposes the problems of organizations struggling to thrive amid the changes of the last seven years (essentially since the iPhone debuted). So let’s focus on the few key opportunities executives can harness today to catapult top- and bottom-line growth tomorrow.

As executives turn the page on another year at the helm of their respective brands, one major trend continues: incremental change is no longer delivering bottom-line growth, or at least the growth that makes stakeholders and investors happy. Social media strategy and governance often exposes the problems of organizations struggling to thrive amid the changes of the last seven years (essentially since the iPhone debuted). So let’s focus on the few key opportunities executives can harness today to catapult top- and bottom-line growth tomorrow.

Scale is an outcome of connectedness

Everyone wants scale, but the way scale happens today is as a result of understanding how to connect small groups of people.

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