3Q EARNINGS: Mark Zuckerberg Expects Videos on Facebook to ‘Ramp Up’

Facebook killed the YouTube star? Not quite, but the social network is becoming quite the robust video platform, co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday.

3Q2014EarningsCall650Facebook killed the YouTube star? Not quite, but the social network is becoming quite the robust video platform, co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday.

During the question-and-answer portion of the call, Cowen & Co. analyst John Blackledge asked:

Just a couple of questions on video. How should we think about Facebook as a video platform, and how does the mix of video between user-generated versus public content versus professionally produced content evolve over time? One example is the upcoming short-film content produced by Lionsgate around the Twilight franchise that will be shown exclusively on Facebook.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in